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SmallBizU here, the first online academy created for small
businesses and entrepreneurs. It is sponsored by the National Rural Electric
Cooperative Association (NRECA) at no charge for electric co-ops and their
members.
What is SmallBizU?
As the largest collection
of entrepreneurial training resources available on the web, this online
academy seeks to instill formal business intelligence the capacity
to solve problems, meet challenges, and create valued products.
What can be found
inside?
SmallBizU teaches the
3Ms Money, Management and Marketing through a
no-frills, utilitarian curriculum that provides small businesses with
real world tools and information.
Within SmallBizU there
are over 4,000 animated slides presented across 24 core classes. Each
course is delivered via the Internet full of animated slides accompanied
by voice-over narration, PowerPoint presentations, worksheets, toolsets,
and access to a comprehensive knowledgebase.
What can it do?
Most people that start
a business are technicians by trade. They know a skill or craft and seek
to build a business around it. But, as Michael Gerber states in his book,
The E-Myth, therein lies the fatal fallacy: a technician assumes
because they know the trade or craft that they know how to run a business
that does the technical work. As technicians, they have worked in
their business, but not on it. Fortunately, the critical skills of entrepreneurship
can be taught.
As management pioneer
Peter Drucker stated, Entrepreneurship is not magic, its not
mysterious, and it has nothing to do with genes. Its a discipline.
And, like any discipline, it can be learned and improved upon. SmallBizU
provides the necessary skills an entrepreneur needs on a just-in-time
basis to allow them to work on their business rather than just in it.
What kinds of courses
are available?
SmallBizU courses vary
from beginner level classes such as Marketing 101 and Finding Money to
more advanced courses such as Market Insight and Research and Strategic
Planning and Execution. Courses include:
Money
- Creating a Loan
Package
- Finding and Attracting
Investors
- Accounting 101
Management
- Crafting A Business
Plan
- Choosing a Legal
Structure
- Buying A Business
Marketing
- Positioning
- Pricing and Strategy
Tactics
- Understanding Intellectual
Property
What is the typical
course format?
From its inception,
the curriculum of SmallBizU was developed using a branded and unified
approach applied across the design of every course. Each course moves
across a continuum of ten sections. The sections move from a general description
of a functional skill, to the recognized theory, to the application of
the practice to a small business. A typical course ranges anywhere from
170 to 200 slides and is presented over a three to four hour period.
Does SmallBizU duplicate
any services already offered?
No. SmallBizU is not
meant to replace any current educational programs or support organizations
that already provide such entrepreneurial training. Instead, its purpose
is to improve the effectiveness of what is already being offered. Its
turnkey, comprehensive curriculum provides a jump-start for the design
of new courses and workshops, and it also provides the perfect online
compliment to existing training courses such as FastTrac or NxLevel business
planning curriculums.
Who can help me or
provide more information?
Technical support can
be obtained by emailing service@smallbizu.org
or by calling 800-282-7232 between the hours of 8 a.m. and 6 p.m. EST.
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